Privacy & Cookies


How we protect your privacy
The London Performing Academy of Music, hereinafter referred to as LPMAM, is fully committed to protecting both your privacy and your personal data in full accordance with the UK Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.
As the data controller, LPMAM has overall responsibility for the handling of all personal data it requires to serve the needs of its students, staff, donors, alumni, volunteers, visitors, applicants, ticket buyers and volunteers, in addition to properly fulfilling its role as a leading conservatoire.
You as the User at all times remain in full control of your personal data. For more information, you are free at any time to contact the LPMAM Data Protection Officer at LPMAM hopes to be able to quickly and effectively resolve any concerns you may have in this respect. In the event you have contacted LPMAM regarding your personal information but are unhappy with the response received, please contact the Information Commissioners Office for further information or to make a complaint. Procedures for requesting information or exercising your rights can be found below.

Why does LPMAM collect and process User’s data?
LPMAM uses data it collects from Users to support a full range of activities. These include:
• The management of records pertaining to students, staff and alumni
• Advertising and ticketing for concerts and other events
• Preparing and issuing reports to the various regulatory bodies
• Communicating with alumni and donors
• Fundraising activities
• Monitoring the effectiveness of the LPMAM’s communications

Exactly what is personal data?
Personal data is any information relating to a living person who can be directly or indirectly identified. Special categories of personal data (for example, sexuality, race, religion, etc.) or criminal convictions and offences data may also be included, but as these are considered more sensitive, LPMAM may only process them in very limited circumstances.
Personal data the LPMAM collects about you may include your:
• Name, date of birth and gender.

• Telephone number, email and/or postal addresses and website.

• Education history.

• Communication preferences (e.g. how we may contact you).

• Affiliations with LPMAM past or present, if any.

• Profession, title, place of employment and professional achievements.

• Previous or current volunteer activities at LPMAM, if any.

• Personal hobbies and interests.

• Previous and current relationships at LPMAM, if any.

• Personal relationships (restricted to very limited information only as permitted by law).

• Previous donation history with LPMAM if any, or if you may be interested in supporting LPMAM.

• Previous communications with LPMAM and vice versa (if any). Examples of such records include letters, emails or invitations between us.

• Attendance at any previous LPMAM events or have future ones you have purchased tickets for.

 • Visit(s) to the LPMAM website, for example, traffic and location data, your browser usage and the resources on the website that you access. You can find further details about how to control this below.

• Image and likeness as may be captured in any video footage or photographs for the purpose of promoting LPMAM. You can find further details about your rights in relation to
your image below).

LPMAM never stores any specific financial details, such as credit or debit card numbers or bank accounts. To view and update your details, please visit the LPMAM website. To
amend how we communicate with you or to opt out of all future communications and data processing, please contact us at

Under what basis can LPMAM legally process my data?
LPMAM has a legitimate interest both in improving and maintaining its relationship with all Users, in addition to protecting its beneficiaries and the wider society affected by its day-today operations.
LPMAM will only process data gathered from alumni, ticket-purchasers, event attendees and donors for general and future use where it is in the LPMAM’s legitimate business interests to do so or, in certain cases, where you have given your express consent for us to do so. When processing your data for legitimate interests, LPMAM will ensure its actions are absolutely necessary, targeted specifically towards you and fully within your reasonable expectations of how your data will be used. The benefits to you as the User are balanced against those of the LPMAM’s business to ensure we remain fully compliant with all data protection legislation and that no harm or distress is caused. You are welcome at any time to amend how you prefer to be contacted, or you may request to be removed from our records completely. You can find further information regarding this below.
The LPMAM’s processes for collecting, managing and storing of student data differs slightly from the other parties mentioned here. Please visit the LPMAM website for further information on how student data is collected and managed.
Personal data is stored securely in the LPMAM’s systems and databases. Access thereto is controlled and restricted to relevant authorised personnel only. LPMAM never sells any
data to third party organisations except where use of a third-party organisation is necessary to carry out the LPMAM business. In such instances, LPMAM ensures that the third party organisation fully complies with all data security policies. They are also required to sign a third-party data-sharing agreement with LPMAM. LPMAM also ensures that the third-party organisation does not store your details for longer than is absolutely necessary to complete the activity, and that the data is deleted immediately thereafter.

What rights do I have to my data?
You have several rights regarding how LPMAM holds and uses your data, namely the right to:
• Know the exact reason as to why we collect your data.
• Request a copy of information we hold on you.
• Correct any inaccuracies in your data.
• Restrict how we may process your data.
• Be ‘forgotten’. In this instance, we will may continue to hold a skeleton record of your data merely to ensure that you do not receive any further communications from us in the future.

How does LPMAM collect personal data?
LPMAM collects certain details from you to allow it to (a) provide services to you, and (b) to manage the interests of LPMAM. Information is collected from you in a number of ways:

• When you provide it to us or grant us permission to obtain it
This includes when you purchase a ticket, opt-in to our mailing lists, make a donation to us, fill in an application form or inform us (either verbally or in writing) that you would like to
receive communications from us.

• When we communicate with you
We retain a record of the emails and other correspondences we send you. Additionally, we may track if you received or (in the case of emails) opened them so we may ensure you are being provided only with the most relevant information. Any subsequent online actions, such as purchasing a ticket, may then also be tracked. You are free to unsubscribe from any of our communications by visiting the Preferences Centre or by clicking the ‘Unsubscribe’ option included at the end of all our email communications. You may opt out of printed mail and telephone calls by calling +44 (0)20 3290 2049 or by emailing

• When information about you is available in the public domain
This includes information which may be freely found in places such as your biography on your work website, your profile on LinkedIn or other professional social media platforms,
or information published in articles or newspapers. This information may also include that obtained from commercial services we sometimes use to research donors, for example
Companies House, WealthWatch, Nexis or Dow Jones. We may additionally update your contact details via the Royal Mail’s National Change of Address Service.

• When we broadcast messages and updates about events and news via social media
We may reply to questions, likes or comments you make to or about us on social media platforms. You may also see on social media adverts from us that are tailored towards your
personal interests. Depending on your web browser settings and the privacy policies used by social media services like Twitter, Instagram, TikTok or Facebook, we may receive from these services non-personally identifying information such as demographic or analytical data. Such data allows us to better understand the reach and effectiveness of our advertising.

• When you visit our website
Subject to your consent to do so when you visit our website, we may place a cookie, or small text file, on your computer or device when browsing our website. This is used to
identify users and analyse their web traffic, thereby helping us better understand their online behaviour, and subsequently allowing us to make improvements to the website and how it is used. Any time you visit our website, you are at liberty to reject this option. For further information on how to disable cookies, visit

• When senior volunteers or staff share it with us
In very rare and exceptional circumstances, a member of staff or friend of LPMAM may identify someone who might potentially be interested in what LPMAM does. In order to
communicate with such person, we may obtain limited details. The person will then be invited to send us further details, and they are at liberty to opt out of any further contact at that point.

• When we film or photograph events such as concerts, or daily life at LPMAM
For various reason, there are occasions where photo and/or video shoots take place in and around LPMAM. Your image may be captured incidentally if you are visiting LPMAM
or attending one of our events. We employ the services of third party photographers or videographers for these events. Please be aware that these third parties may hold the right
to retain the images they capture. Upon request, we will provide details of the third parties who may hold images of you. Further details regarding your rights in this respect along
with information on how we process your personal data is contained in the section on photography and video below.

For how long does LPMAM retain personal details?
Different policies are in operation prescribing the retention of details. These are dependent upon the department, type of details and individuals involved, for example, ticket buyers,
alumni, etc. For further information, please contact the Data Protection Officer on

Special Circumstances:
• Minors
If you are 16 years of age or under, you must have the express permission from your parent or guardian prior to providing us with any personal information. In the event we find you have given us information without first obtaining the appropriate consent, LPMAM reserves its right to cancel all transactions and services, remove all personal data supplied by you and inform your parent or guardian. You will be able to re-submit the information either when you have obtained the required permission or have reached the age of 16 years, whichever is earlier.

• Photography and video
Photography and filming may take place during any of the following:
– LPMAM concerts and performances.
– Other events held at LPMAM, such as fundraising events, graduation, visits by dignitaries, open days, etc.
– Film shoots and other commissioned photography for official publications e.g. the LPMAM prospectus, marketing materials or the Diary of Events.
– Rehearsals and event preparations.
– Examinations and assessments.

• How will you inform me that photos or videos are being collected?
– Upon enrolment, students are made aware of, and provide their consent to, photography and filming during activities at LPMAM.
– All visiting artists and professors are required to sign a consent/release form prior to their visit.
– Photography or filming involving children is classified as special category information under the GDPR. As such, the explicit written consent of the child’s parent or guardian is always required.
– Where appropriate/possible, individuals attending LPMAM events are notified in writing that photography or filming will take place. Such notification will state the intended use of the images.
– Where appropriate/possible, all publicity material includes a statement explaining that photography or filming will be taking place at an event.
– Where appropriate/possible, a notice will be displayed at the venue explaining that photography and/or filming will be taking place.

• How will any photographs or video containing an image(s) of me be used and stored?
Photographs and/or video footage are processed and stored for the following purposes:
– Promotional purposes. This includes using in the LPMAM’s printed materials or on its digital channels.
– Use by selected third parties for the LPMAM’s promotional purposes, including but not limited to: media coverage, marketing, recruitment and fundraising.
– Archive and educational purposes.
– In the case of conducting, choral conducting and composition students, for assessment / study purposes. In this instance, a copy of the recordings will be provided to student at their request.
– All photographs and video footage will be held in perpetuity as part of the LPMAM’s historic archive.

Data transfers outside the European Economic Area (EEA)
LPMAM may in limited instances transfer your details outside the European Economic Area (EEA). This will only occur where such transfer is essential to core services, for example, in order to arrange overseas auditions or send e-newsletters to alumni. LPMAM will take every precaution to ensure all details are transferred securely and in full compliance with the UK Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.

How we make changes to this policy
LPMAM may make periodic changes to this policy. Any such changes shall be posted on this page. Where you continue to learn at, work with, advocate or show support for the LPMAM subsequent to the changes coming into effect, you are deemed to have agreed to the implementation of the new policy.
Where changes to the policy are significant and where required by law, we may provide a more prominent notice or obtain your consent to the changes.

Useful contacts
To obtain more information about this policy or to register a complaint, please contact the LPMAM’s Data Protection Officer at in the first instance.